We provide marketing strategies and execution that feel in-house.

An out-of-house marketing team for local and regional businesses, delivering marketing strategy and paid media execution that drives measurable growth. Expert Marketing Partners provides senior-level marketing leadership and hands-on execution across streaming, TV, and digital—without the need for a full in-house team.

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About KATMA

KATMA was founded by Kathy Bayer, a marketing leader with over 12 years of experience driving growth at the world’s most influential media companies—including NBCUniversal, Disney, Univision, and Paramount. Over the course of her career, she has strategized and managed campaigns for iconic brands such as Procter & Gamble, General Motors, Microsoft, Macy’s, Pfizer, Unilever, Coca-Cola, Nestlé, and many more—representing $100M+ in advertising investment.

After helping global brands win for more than a decade, Kathy saw a major gap: local and regional businesses were too often shut out from the level of strategy, care, and performance rigor that big brands take for granted. KATMA exists to close that gap—bringing top-tier marketing leadership and hands-on execution to ambitious businesses ready for their next chapter of growth.

Who We Work With

We partner with brands that are big enough to invest in meaningful marketing—but lean enough that every dollar still has to perform. Our clients are ambitious, expanding into new markets, and ready for smarter strategies that turn marketing into a real engine for growth. When you’re committed to moving forward, we’re committed to helping you get there—with strategic leadership and hands-on execution every step of the way.

  • Brands rooted in their communities that need modern marketing strategies to expand reach, drive demand, and stay competitive.

  • Businesses growing across multiple markets that require smart budget allocation, geographic targeting, and performance tracking at scale.

  • Executives who know marketing isn’t just an expense—but a lever for meaningful, measurable business results.

What We Do

KATMA Expert Marketing Partners works as an extension of your team, owning marketing strategy and paid media execution to support sustainable growth.

What We Focus On

  • Reach modern audiences where they’re actually watching—on premium streaming platforms like Hulu, Paramount+, Peacock, and more—with precision targeting and measurable performance.

  • Stay top-of-mind in the markets that matter most through DMA-based campaigns that deliver broad reach and trusted brand visibility.

  • Full-funnel campaigns designed to drive awareness, consideration, and conversion across Facebook and Instagram—backed by smart measurement, not guesswork.

  • Capture high-intent customers who are actively searching for your category or services, and guide them directly to your business through search and display strategies.

  • Extend your video strategy with targeted campaigns that build attention, reinforce messaging, and drive action at scale.